Strategy vs. Tactics
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu, The Art of War One major topic of discussion at Think! is whether a client...
View ArticleThe Destination Management and Marketing Model: Index of Articles
Based on years of experience working with and for DMOs, we’ve developed a Destination Management and Marketing Model. Each week in this blog series, we share our learnings, best practices and...
View ArticleThe Destination Management and Marketing Model part 1: Introduction
The chart above is our framework for Destination Management and Marketing. It’s the result of everything we’ve learned by working with hundreds of DMOs around the world. Over the next weeks and months,...
View ArticleThe Destination Management and Marketing Model part 2: Assessment
More on our new Destination Management and Marketing Model and new product, the Destination Assessment. Establishing benchmarking, where to start for multi-year planning, and how all fits in with...
View ArticleThe Destination Management and Marketing Model part 3: Storytelling
For a DMO, storytelling is critical. Destination marketing is creating your own stories in different formats, and for different platforms. But this is not enough anymore. The internet is outnumbering...
View ArticleThe Destination Management and Marketing Model part 4: Experiences
Getting to the root of the story: the destination experience. Experiences on the ground turn into the stories that people tell each other. DMOs need to take a hands-on approach to leading its industry...
View ArticleThe Destination Management and Marketing Model part 5: Target Audience
Understanding your potential audiences is very important, and destinations should constantly research them and learn from their visits. In this blog (Part 5 of our series), we'll evaluate the role of...
View ArticleThe Destination Management and Marketing Model part 6: Storytellers
What's the importance of storytellers? A destination's communication strategy now needs to shift from focusing on a few mass publishers, to focusing on many niche publishers. As a DMO, you need to find...
View ArticleThe Destination Management and Marketing Model part 7: Channels
How do your social, email and advertising channels work together? In this blog post we introduce the Channels section of our Destination Management and Marketing Model.
View ArticleThe Destination Management and Marketing Model part 8: Conversation Starters
Does your destination or tourism business offer the kinds of things that actually get people talking? In this blog, we explain the value of conversation starters, or social objects, that help you...
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